Croesus

Account Base Marketing

Visibility of the Croesus brand at Scotiabank in Canada for a call for tenders.

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Services

Social Media Marketing

Platforms

LinkedIn

Project duration

2020 - 2021

Satisfaction rate

Account Base Marketing

Project overview

Founded in 1987, Croesus is a WealthTech offering state-of-the-art, user-friendly wealth management solutions. With more than 200 employees in Montreal and Toronto, the company benefits from expertise and know-how enabling it to offer products and services geared to the needs of the financial services industry. Croesus wishes to develop the visibility of its brand with Scotiabank in view of a possible tender in which Croesus wishes to participate. It is therefore important to create brand awareness across Canada at Scotiabank.

Project execution

Croesus wanted to build brand awareness with Scotiabank in preparation for an upcoming RFP in which Croesus would like to participate. So it's important to connect and start the conversation across Canada with Scotiabank team members.

  • Generate brand awareness.
  • Create new connections
  • Brand recognition at Scotia
  • Build a network across Canada.

Results

As a result of our efforts, the Croesus representative's LinkedIn profile has become ultra-connected with employees at Scotiabank.

  • 12000 invitations
  • 2382 new contacts at Scotia
  • 301 chats
  • Increased traffic to the representative's page
  • Invitation for tender


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