Increase your number of customers: Why is cold email essential to find and qualify new customers in 2024?

Are you looking for new and innovative ways to find and qualify your future customers? Have you ever heard of cold email? If that's not the case, you're about to discover a simple and powerful technique that can pay big bucks. At LeadLion, we strongly believe that cold emailing should be an integral part of the strategy of any business, regardless of size or field of activity.

Cold email is a bit like cold calling, but it's done by email. That means you're sending an email to a prospect who doesn't expect to hear from you. The aim is to start a commercial relationship or to arouse their interest in your products or services.

“Cold emailing is an inexpensive marketing strategy with a high return rate. It allows you to simultaneously reach several people and businesses in different business sectors. It's an effective way to accelerate the growth of your business.”

In this article, we are going to discuss the importance of Cold email to qualify potential customers and why your business should consider this LeadLion service. Stay with us and discover the benefits that this service can offer your business.

What is cold email?

Let me paint a picture for you. Imagine sitting in front of your computer, anxiously examining a long list of prospects, you are probably wondering how to reach these people effectively. Well, here's some interesting news: that's where cold email comes in.

Cold email, or cold email in French, is an unsolicited method of making contact with individuals or businesses you have never spoken to before. It is much more targeted and personalized than mass mailing. It is a powerful technique for establishing new professional relationships and, above all, for finding potential customers.

It is also a real advantage in terms of saving time. Instead of spending hours looking for and approaching potential customers individually, cold email allows you to reach a large number of prospects simultaneously.

Why should you care about these cold emails? Because they are a technique for qualifying prospects that is both profitable and effective. Cold emails allow you to connect directly with your prospects, start a conversation, and understand their needs and challenges. And this is the service that LeadLion has been offering since 2017 and which makes it possible to generate dozens of leads each month for several companies in different industries.

The importance of follow-ups in sales

Think for a moment about all the times you've undertaken a significant task - whether it's learning a new skill, starting a business, or even planning a trip. There was follow-up, wasn't there? No major achievement comes in an instant; you have to persevere, adapt, and be patient. The same goes for the sales process, especially when it comes to cold emailing.

Mark Twain once said, “The key to success is adapting to each situation.” And in the world of sales, that adaptation is reflected in building relationships — a process that requires time, commitment, and above all, follow-up. Pause for a few seconds and imagine a potential customer receiving a cold email for the first time. Maybe they're interested, but they're also busy. They put your email aside, intending to reply to it later. Without follow-up, that “later” can easily become “never.”

So how can LeadLion help with your follow-up efforts?

LeadLion offers highly customizable tracking automation services that allow you to stay on top, effortlessly. You can set up alerts to remind you to follow up, schedule serial emails for prospects that don't respond, and even customize your messages to meet the specific needs of each lead. If you want to really optimize your sales process and make sure you don't let any sales opportunities go up in smoke, these services are essential.

In the end, follow-up is the difference between “I should have done it” and “I did it.” And with LeadLion, you can spend more time closing deals and less time chasing outstanding answers.

A few statistics

First, it is crucial to understand that, according to OutplayHQ, the response rate for cold emails is around 1 to 3% ( these numbers are between 10 and 60% in Leadlion campaigns in Quebec!) . This may sound low, but consider this: if you send 100 emails per day, you could receive at least 1 to 3 favorable responses, which can lead to exciting new business opportunities. Here, it's about volume and consistency.

Additionally, 57% of senior managers say they prefer to communicate via email, which means that you have a reasonably high chance of connecting with decision makers when using this prospecting method.

Another revealing statistic shows that 80% of responses come after the 5th reminder. This highlights the importance of well-thought-out and well-spaced reminders. Sometimes it's necessary to be patient and not expect an immediate response.

These statistics highlight the importance of cold emails as a prospecting tool, provided they are used in a strategic and targeted manner. With LeadLion's service, you can make this powerful tool even more effective.

How LeadLion's service is transforming your prospecting approach

At LeadLion, we understand that every business is unique and requires a tailored strategy. Our cold emailing service is not just about sending emails. We establish an effective communication strategy, customized for your business, ensuring that each email reaches the right prospect at the right time.

LeadLion optimizes your prospecting process from the start, thus significantly increasing the chances of converting your prospects into customers. This involves better segmentation of your prospects, the creation of eye-catching content and rigorous monitoring of results. LeadLion's service gives your business a real competitive advantage. It helps you better understand your potential customers, allowing you to offer more targeted offers, improve your product or service, and grow your business.

To conclude

In short, cold emailing is a valuable commercial tool that can greatly contribute to the expansion of your professional activities. It should not be underestimated or overlooked, as it has the potential to help you find and qualify new customers. Remember that a well-established cold emailing strategy is not limited to sending emails. You also need to think about the quality of your follow-ups and the process of qualifying your prospects.

However, the good news is that you don't have to do it alone. With LeadLion's service, you can optimize your cold emailing strategy and make your prospecting process more efficient and profitable. There is no better time than now to start using their service.

At the end of the day, the purpose of cold emailing, like any other sales tool, is to help your business thrive. So, by investing the time and effort required, you can expect to see significant and positive results for your business. Adopt cold emailing today and see the difference it can make in your prospecting process. Good luck!

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